Job Description
The Automation Lead, Digital, Data Analytics, Portugal will lead the development and implementation of automation and MarTech capabilities at market level, helping to streamline marketing, commercial and medical operations, improve internal efficiency, increase data accuracy and enable scalable customer engagement.
This role will work closely with cross-functional stakeholders across Digital, Data Analytics, Marketing, Medical, Sales, IT, Compliance, Legal and external partners to identify automation opportunities, design effective workflows, support system integration and drive adoption of automation, AI-enabled solutions and digital tools.
The Automation Lead will be responsible for translating business needs into practical, compliant and scalable solutions, while ensuring alignment with local priorities, global standards and relevant regulatory, legal and internal compliance requirements.
Key Responsibilities
- Lead the identification, assessment and prioritization of automation opportunities across marketing, commercial and medical processes.
- Define and execute the local automation roadmap, aligned with business needs and global initiatives.
- Drive the adoption of automation and AI-enabled solutions to improve efficiency, scalability and operational agility.
- Map, design, implement and optimize end-to-end automated workflows across campaign management, content processes and operational activities.
- Deploy automation technologies, including marketing automation tools, workflow tools, RPA and other relevant solutions, to reduce manual work and improve productivity.
- Manage and optimize the local Marketing Technology ecosystem, including marketing automation platforms and digital tools.
- Ensure effective system integration and seamless data flow across platforms.
- Align local implementations with global architecture and standards, including lifecycle management, tagging, taxonomy, accessibility and related requirements.
- Ensure that automation and digital processes follow applicable regulatory, legal, data privacy and internal compliance standards.
- Maintain appropriate documentation, validation and audit readiness for automated processes and systems.
- Collaborate with stakeholders to gather requirements, troubleshoot issues and ensure the smooth functioning of automated processes and systems.
- Provide training, onboarding, documentation and ongoing support to end-users to maximize adoption and effective use of automation tools.
- Monitor automation performance and identify opportunities for continuous improvement.
Basic Qualifications
Education
- Bachelor’s degree, or equivalent experience, in Marketing, Computer Science, Engineering, Life Sciences or a related field.
Experience
- Minimum of 4 years of experience in Marketing technology, digital marketing, automation or related roles.
- Hands-on experience with CRM platforms, such as Veeva or Salesforce.
- Experience with marketing automation platforms, such as Salesforce Marketing Cloud, Adobe or HubSpot.
- Experience working in cross-functional environments.
Skills
- Strong strategic thinking combined with the ability to execute effectively.
- Process optimization and problem-solving mindset.
- Strong communication and stakeholder engagement skills.
- Ability to translate technical concepts into clear business value.
- Continuous improvement and innovation mindset.
Preferred Qualifications
- Experience with marketing and automation technologies, including RPA, workflow platforms and AI-driven solutions.
- Knowledge of system integrations and APIs.
- Experience in the pharmaceutical industry or another regulated industry.
- Exposure to Agile methodologies.
- Strong cross-functional collaboration experience.
Core Competencies
- Strategic Planning: Aligns automation initiatives with business priorities.
- Execution Excellence: Delivers high-quality solutions with speed and compliance.
- Collaboration: Builds strong cross-functional partnerships.
- Innovation: Drives adoption of new technologies and approaches.
- Influence: Engages stakeholders to support change and adoption.
Required Skills:
Agile Methodology, Asset Management, Automation, Campaign Management, Customer Engagement, Marketing Automation Software, Productivity Improvements, Product Management, Requirements Management, Salesforce (Software), Stakeholder Engagement, Strategic Thinking, System Designs
Preferred Skills:
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Search Firm Representatives Please Read Carefully
Merck Co., Inc., Rahway, NJ, USA, also known as Merck Sharp Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Hybrid
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
08/30/2026*A job posting is effective until 11:59:59PM on the dayBEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFORE the job posting end date.
Requisition ID: R410844
