Role Overview
About Web Tonic
Web Tonic is a done-for-you digital marketing agency serving B2B and B2C businesses generating $2M–$300M in annual revenue (Or spending at least 15k per month in ads).
We operate as a full-stack execution partner — not advisors — across paid media, SEO, web development, landing page production, and marketing automation. Our clients span North America, Europe, MENA, and APAC.
This role is embedded in the core delivery engine. You’ll be designing landing pages, wireframes, and ad creatives that directly impact client revenue — not decorating slide decks.
What This Role Looks Like
This is not a “make it pretty” role. You’re a performance-minded designer who understands that every pixel has a conversion job to do.
About 60% of your time will be spent designing landing page mockups and wireframes in Figma for service-based and eCommerce clients — taking conversion briefs, brand guidelines, and campaign strategies and turning them into high-converting page designs ready for development handoff. The other 40% is dedicated to static ad creatives for Meta Ads and Google PMax campaigns.
What makes this role different: you don’t just design — you think. You understand direct response principles, conversion hierarchy, and why certain layouts outperform others. You study what’s working in paid media and bring that intelligence into every design you deliver.
Key Responsibilities
Landing Page Design (Core)
Design landing page wireframes and high-fidelity mockups in Figma for service-based and eCommerce clients, optimized for conversion
Translate campaign briefs, offer structures, and audience insights into clear visual hierarchies — hero sections, benefit blocks, social proof, CTAs
Build responsive page designs (desktop + mobile) following direct response best practices: above-the-fold clarity, scannable layouts, friction-reducing form design
Create design systems and reusable component libraries in Figma to accelerate page production across client accounts
Deliver organized, developer-ready Figma files with proper naming conventions, auto-layout, and clear spacing/typography specs
Iterate on existing landing pages based on A/B test results and performance data — not just aesthetic preferences
Ad Creative Design (Static)
Design static ad creatives for Meta Ads (Facebook/Instagram) and Google Performance Max campaigns across multiple formats and placements
Produce scroll-stopping visuals that balance brand consistency with direct response performance — bold headlines, clear value propositions, strong CTAs
Create ad creative variations for A/B testing: different hooks, layouts, color treatments, and copy arrangements
Work from creative briefs and campaign strategies to produce assets that align with funnel stage (TOFU, MOFU, BOFU)
Maintain a library of ad templates and design assets for rapid iteration across client accounts
Understand platform-specific requirements: safe zones, text density guidelines, aspect ratios, and format specs for each placement
Design Strategy (Differentiator)
Proactively pitch layout concepts, creative angles, and visual approaches based on what’s converting in paid media
Advise on landing page structure and content hierarchy based on direct response principles and conversion data
Analyze competitor landing pages and ad creatives — bring data-backed design recommendations to the table
Collaborate with the paid media team to ensure creative output is aligned with campaign objectives and audience targeting
Understand the difference between brand-first and performance-first design, and tailor outputs accordingly
Operations & Collaboration
Work closely with the paid media specialists, strategists, and account managers to align design output with campaign performance goals
Meet turnaround deadlines with consistent quality, volume, and communication
Organize and maintain a design asset library in Figma for easy retrieval and reuse across client accounts
Incorporate feedback quickly and cleanly — revisions are part of the workflow, not an afterthought
Required Skills & Experience
2+ years of experience designing landing pages, wireframes, or conversion-focused web pages for agencies, SaaS, eCommerce, or service-based businesses
Advanced Figma proficiency: auto-layout, components, variants, design systems, responsive design, and developer handoff
Proven portfolio of static ad creatives for Meta Ads, Google PMax, or equivalent paid media platforms
Strong understanding of direct response design principles: visual hierarchy, conversion flow, CTA placement, trust signals, and friction reduction
Experience designing for both service-based (lead gen) and eCommerce (product/DTC) contexts
Solid grasp of paid media fundamentals: knowing what creative performs for TOFU vs. BOFU, how to structure ad variations for testing, and how platform placement affects design choices
Ability to translate written briefs into clear, compelling visual layouts without heavy creative direction
Strong typographic sense and layout discipline — clean grids, intentional whitespace, readable hierarchy
Experience with design tools beyond Figma: Adobe Photoshop, Illustrator, or Canva Pro for rapid asset production
Strong written English (required) — ability to incorporate, edit, or suggest headline and CTA copy within designs
Portfolio of landing page designs and/or ad creatives with a clear focus on conversion performance
Nice to Have
Experience working with B2B SaaS, digital agencies, or professional services brands
Familiarity with landing page builders (Unbounce, Instapage, Webflow, or Elementor) and their design constraints
Experience with AI-assisted design tools (Midjourney, Adobe Firefly, or equivalent) for asset generation and ideation
