Role: Amazon Brand Manager – Premium Traffic & Conversions
We're building a new Premium Traffic & Conversions program and are looking for an experienced Amazon Brand Manager to take full ownership of client accounts.
This is not a traditional PPC role. While Amazon advertising will be a key part of your responsibilities, we need someone who can think like a brand owner and manage everything from ad spend and keyword strategy to listing content, creative direction, organic ranking, and pricing recommendations.
You'll be responsible for driving brand growth through a combination of advertising, conversion optimization, account management, and strategic planning, while serving as the primary point of contact for your clients.
Day-to-Day Responsibilities
- Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.
- Develop keyword and ranking strategies to improve paid and organic performance.
- Analyze account performance and identify growth opportunities.
- Review and evaluate listings, main images, listing images, A+ Content, Brand Story, and Storefronts to improve brand positioning and conversion rates.
- Provide clear creative direction and actionable feedback to design, content, and media teams based on brand goals, customer insights, competitor research, and performance data.
- Assess creative effectiveness and recommend improvements or testing opportunities to improve CTR, CVR, and overall listing performance.
- Build and execute growth plans aligned with client goals.
- Monitor key metrics including Revenue, TACOS, ACOS, ROAS, CTR, Conversion Rate, and Organic Ranking.
- Make recommendations on pricing, promotions, creative strategy, and overall marketplace strategy.
- Lead client communications and performance reviews.
- Coordinate with internal teams to ensure timely execution of initiatives.
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Requirements
- 3+ years of hands-on Amazon marketplace experience
- Strong Amazon PPC expertise, including campaign builds, bid optimization, and keyword strategy
- Strong understanding of Amazon listing optimization and conversion-focused creatives
- Experience managing client relationships and serving as the primary account owner
- Strategic mindset with the ability to develop and execute brand growth plans
- Strong analytical, communication, and problem-solving skills
- Proficiency in Google Sheets and ClickUp (or similar project management tools)
- Highly organized, detail-oriented, and capable of managing multiple accounts independently
Location
Enjoy the flexibility of working remotely from anywhere with expectation of on-time execution and participation in required meetings.
Job Types: Full-time, Commission
Work Location: Remote
