Winalist is an all-in-one platform that connects wine enthusiasts with unique, curated wine experiences around the world. Our value proposition centers on convenience, variety, and exclusivity. We aggregate vineyards, wine-tasting sessions, tours, and wine-related events on a single platform, allowing customers to discover and book these experiences in a few simple clicks. Furthermore, our algorithm offers personalized recommendations based on user preferences, thereby enhancing customer satisfaction and encouraging repeat business.
Travelers from all over the world can easily book a visit to cellars in Champagne, a tasting workshop in Burgundy, a stroll through the vineyards in Bordeaux, etc.
Today Winalist has partnered with around 2,000 wineries and offers 4000+ experiences in France, Italy, Spain, Portugal and in the US.
We are looking for new talents to help us build the next leader in wine tourism.
Strategy & Leadership
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Own the global SEO strategy and roadmap, tied to commercial KPIs (qualified traffic, bookings, GMV) — not vanity metrics.
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Define priorities and arbitrate resources across markets, channels and page types; report performance and forecasts to leadership.
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Manage and coordinate content teams, freelancers and agencies; brief, review and hold them to SEO standards.
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Partner cross-functionally with Product, Engineering, Marketing and PR to embed SEO into the roadmap.
International & Multilingual SEO
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Drive keyword and market research across all locales (FR/EN/NL/IT/ES/PT/DE), adapting strategy to each market's search behavior and competitive landscape.
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Own international SEO architecture: hreflang, ccTLD/subfolder strategy, geo-targeting, content localization vs. translation decisions.
Programmatic & Marketplace SEO
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Design and scale silo architectures (region / city / experience) and internal linking across thousands of estate and product pages.
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Optimize both demand-side (destination, blog, editorial) and supply-side (estate/offer) pages.
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Build templated, scalable page systems with content and product teams rather than one-off optimization.
Technical SEO
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Audit and optimize site architecture, crawl budget, site speed (Core Web Vitals) and mobile.
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Resolve crawl errors, broken links, duplicate content, indexation and canonicalization issues.
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Own structured data and feeds: schema markup, Google Things to Do, and other rich-result/feed integrations.
AI Search (AEO/GEO)
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Optimize for visibility and citations in AI search (AI Overviews, LLMs); track and grow share of voice in AI-generated answers.
Link Building & Off-Page
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Develop and execute a white-hat link-building strategy focused on quality, relevant backlinks.
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Leverage PR, partnerships and institutional ties (wine industry, tourism bodies) to acquire authority links.
Analytics & Reporting
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Measure performance via GA4, Search Console, Ahrefs and BigQuery; build dashboards tied to revenue, not just rankings.
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Translate data into prioritized actions; run experiments and report on impact.
Requirements
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Proven SEO leadership, ideally in marketplace, travel, e-commerce or multilingual environments.
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Strong technical SEO + programmatic/at-scale experience.
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Comfortable with data (GA4, GSC, Ahrefs/SEMrush; BigQuery a plus) and with briefing/managing content teams.
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International SEO expertise; additional languages a plus.
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Experience: 2+ years of proven experience in SEO, preferably in the travel, hospitality, or e-commerce industries.
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Technical Expertise: In-depth knowledge of SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, or similar.
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Analytical Skills: Proficiency in Google Analytics, Google Search Console, and other analytics tools.
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Content SEO: Strong understanding of keyword optimization, content marketing, and on-page SEO techniques.
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Technical SEO Knowledge: Experience with HTML, CSS, and JavaScript for SEO purposes is a plus.
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Languages: Fluent in English; knowledge of French or other European languages is advantageous.
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Detail-Oriented: Strong organizational skills with an eye for detail and a passion for data-driven decisions.
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Passion for Travel & Wine: A genuine interest in wine culture and tourism is highly desirable.
