Locations: Lisbon | London
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
The world's most influential executives are harder to reach — and harder to impress — than ever before. Audiences are saturated with content, and the firms that win attention and build lasting relationships are those that show up with consistency, relevance, and genuine value at every touchpoint. BCG has earned its position as one of the world's most respected and recognizable brands in part through the quality of the ideas we contribute. But competitive advantage increasingly depends on how that thinking is activated in the market — and how seamlessly every interaction reinforces BCG's value to the people who matter most.
As Digital Marketing & Customer Engagement Senior Director, you will own the strategy, execution, and technology that determines how BCG reaches, engages, and converts its most important audiences across the full marketing funnel. This is a senior platform leadership role spanning a number of channels and platforms — with direct accountability for the teams, tools, and commercial outcomes.
You will set the vision for how BCG's ecosystem of online touchpoints works as an integrated whole — ensuring every interaction is purposeful, personalized, and measurably effective.
Your responsibilities will include:
Drive the design of dynamic and engaging web experiences for peak activation moments (campaigns, flagship publications, events), working closely with web and product teams to maximize awareness and engagement at key funnel stages
Fostering a high-performing, psychologically safe team culture rooted in continuous learning, accountability, and development
What You'll Bring
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15+ years of experience in digital marketing, across multiple activation channels with 5+ years in a senior leadership role
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Proven track record driving measurable engagement and conversion outcomes through integrated, multi-channel activation
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Strong analytical proficiency and experience overseeing full-funnel measurement — including attribution modeling, funnel KPI definition, and executive-level reporting; familiarity with tools such as Marketo, Google Ads, LinkedIn Campaign Manager, Demandbase, HubSpot, or Salesforce Marketing Cloud
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Strong proficiency with tools such as Marketo, Google Ads, HubSpot, cVent (or equivalent platforms)
Product management experience, preferably in marketing technology
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Deep channel expertise in at least two of: paid media (programmatic, SEM, social paid), email/lifecycle marketing, journey design and strategy, or event marketing technology
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Experience in global, matrixed organizations (experience in professional services/consulting preferred)
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Experience building, managing, and developing high-performing specialist teams across functional and technical domains
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Exceptional written and verbal communication skills, with the ability to influence senior stakeholders and present complex insights with clarity
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Agile/scrum experience preferred
Who You'll Work With
Global Chief Marketing Officer and broader Marketing & Communications Leaders, Global Digital Marketing Executive Director, Global External Relations & Events Executive Director and team, Global Campaigns Senior Directors and team, Marketing Technical Area Lead, Global Marketing Data & Analytics Lead and team, other Leads and teams within Digital Marketing and IT.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
