Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region, and now take the success to the world.
We are currently looking for a Push Specialist to join the team.
Key responsibilities and your contribution:
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1+ years of experience working with push notifications / CRM within the iGaming, betting, or affiliate verticals.
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Experience with mobile applications (iOS/Android) and push delivery platforms (OneSignal, Push.Express, or similar.
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Strong understanding of retention mechanics and the user lifecycle (from Registration to FTD, Repeat Deposits, and Reactivation).
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Setting up trigger-based communications, automated flows, and push strategies (web, in-app, browser) for both user acquisition and retention.
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Working with diverse audiences (new, active, VIP, dormant, churn-risk) to launch personalized offers and promotional campaigns.
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Conducting A/B testing, reporting, and analyzing key performance metrics (CTR, Open Rate, Delivery Rate, CR, Opt-in/out, Retention, ROI, LTV).
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High level of independence and initiative, with the ability to build processes and workflows from scratch.
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Close cross-functional collaboration with media buying, retention, product, and design teams.
Your qualifications:
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Build and scale push communication processes for both retention and acquisition traffic.
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Develop communication strategies across various GEOs, products, and traffic sources (including ASO, Facebook, and iOS/Android apps).
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Build trigger-based push flows across all stages of the user lifecycle (from registration and FTD to repeat deposits and reactivation).
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Segment user bases to launch personalized offers, bonus messaging, and promotional campaigns.
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Analyze key metrics, manage reporting, and continuously run A/B tests to validate hypotheses.
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Optimize the user journey to increase overall retention, engagement, and repeat activity.
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Continuously explore and implement new communication approaches and mechanics.
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Work closely with media buying, retention, product, and design teams.
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Participate in the development of promotional campaigns, special offers, and initiatives to improve the overall user experience.
Benefits:
- Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy.
- Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access.
- Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions.
- Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus).
- Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events.
