About Lebull.pt
Lebull.pt is a licensed and regulated sportsbook and casino operator in Portugal. We are passionate about delivering an exciting, safe, and responsible online gaming experience.
Role Purpose:
Own the end-to-end player experience across app and web, driving improvements in conversion, engagement, and retention. Ensure Lebull's product (iOS, Android, web) becomes a competitive advantage by translating growth insights into product improvements that increase LTV and marketing efficiency.
Core Responsibilities:
Product Ownership:
- Own Lebull's app (iOS & Android) and website experience;
- Define and manage the product roadmap aligned with business and growth priorities;
- Prioritise features based on impact on conversion, retention, and engagement;
- Ensure product features comply with regulatory requirements and responsible gaming standards.
Funnel & Conversion Optimisation:
- Improve key conversion steps: registration, KYC, first deposit;
- Identify friction points and lead initiatives to improve user journey performance;
- Work closely with Marketing to translate data into product improvements.
Retention & Engagement:
- Define and improve retention mechanics (gamification, user journeys, in-app engagement);
- Collaborate with Promo and CRM teams on feature-driven retention strategies;
- Increase user frequency and long-term value (LTV).
Product Strategy & Roadmap:
- Define product priorities based on user data, competitive benchmarking, and market trends;
- Ensure Lebull remains competitive vs leading operators in Portugal.
Cross-Functional Collaboration:
- Work closely with Growth, Brand, Tech, and Country Manager;
- Translate business needs into clear product requirements.
Delivery & Execution:
- Own product backlog and prioritisation;
- Work with tech teams and project managers to ensure timely delivery;
- Ensure features are delivered with clear success metrics.
Key KPIs:
- Conversion rates (registration deposit);
- App performance (install activation deposit);
- Retention and churn;
- User engagement (frequency, session depth);
- Contribution to LTV improvement.
Ideal Profile:
- Experience in product management, growth product, or UX-driven roles;
- Strong understanding of conversion funnels and user behaviour;
- Data-driven, comfortable with analytics and A/B testing;
- Experience with mobile apps and web platforms;
- Ability to translate business goals into product features;
- Experience in betting, gaming, fintech, or high-conversion consumer apps is a plus.
What This Role Is Not:
- Not a project manager;
- Not a technical lead;
- Not purely UX or design.
