Group Business Controller – Marketing Digital Data Analysis
The Group Business Controller – Marketing Digital Data Analysis is responsible for ensuring reliable data tracking, delivering clear performance insights, and enabling data-driven decision-making across all marketing channels. The role focuses on analysing performance data, identifying trends, and translating insights into actionable recommendations that improve both acquisition and conversion performance. A key priority is to maintain a clear and consistent view of performance through weekly and monthly analysis, proactively highlighting trends, risks, and opportunities to the team.
This is an exciting opportunity to join a growing team in the leading provider of professionally monitored alarms for residential households and small businesses and to get exposure to a wide variety of topics as well as team building activities.
The company’s success depends on its people and it invests in them every day. Working with Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit.
Verisure is the leading European provider of professionally monitored security systems with 24/7 response services. We protect more than 6 million families and small businesses across 18 countries in Europe and Latin America. Over the past years, Verisure has experienced an exceptional and resilient financial performance with a very long track record of double-digit growth - thanks to continuous drive for Innovation, our very sophisticated Go-To-Market approach and replicable business model for expansion into new countries.
With almost 40 years of insight, experience, and innovation, Verisure is known for category-creating marketing, sales excellence, innovative products and services, and customer-centricity. The trajectory over the past 38 years has been one of uninterrupted, double-digit annual growth.
The company’s success in the marketplace is based on high customer satisfaction, continuous technological and service innovation, its people and DNA. Thanks to a strong focus on high quality, our customers are amongst the most satisfied and loyal in our industry. We have some of the strongest growth and retention rates globally in consumer-facing services which demonstrates our exceptional service levels and strong value proposition to our customers.
Verisure completed its IPO on October 8th 2025, and trading on Nasdaq Stockholm began on that same day.
The role involves data tracking, performance analysis, and insight generation across all digital channels. The role will report into Business Controlling within the Operational Excellence Shared Service Centre.
The Group Business Controller – Marketing Digital Data Analysis, supports all digital marketing stakeholders and works closely with:
- Performance Specialist for channel analysis and optimisation
- Website Specialists for conversion insights and experimentation
- Developers for tracking and test implementation
Core Responsibilities
1.Tracking & Data Integrity
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Own and maintain tracking across digital platforms (GA4, GTM, pixels, events).
- Ensure accurate data collection, validate data quality, and resolve tracking issues with developers.
2. Performance Analysis & Insights
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Analyse cross-channel performance to identify trends, risks, and opportunities.
- Translate data into actionable insights using AI tools where appropriate.
3. Reporting & Dashboards
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Deliver performance reporting and maintain Power BI dashboards.
- Provide clear KPI visibility and actionable performance insights.
4. Attribution & Data Validation
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Validate data across platforms and analyse attribution to explain performance drivers.
5. Conversion Optimisation
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Design, implement, and evaluate A/B tests to improve website conversion.
- Document and apply learnings from experimentation.
6. Collaboration & Data Enablement
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Partner with stakeholders to support data-driven decisions.
- Promote data accessibility and a culture of evidence-based decision-making.
Candidate profile
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Strong experience with GA4 and Google Tag Manager
- Experience with Power BI (or similar BI tools)
- Strong understanding of tracking, tagging, and data validation
- Ability to analyse complex datasets and translate them into insights
- Familiarity or interest in using AI tools to support data analysis and workflows
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Experience with A/B testing and experimentation methodologies
- Basic knowledge of HTML/CSS or data querying (SQL) is a plus
Behavioural Competencies
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3 to 5 yrs of relevant experience.
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Strong analytical mindset and attention to detail
- Proactive and curious approach to data
- Ability to communicate insights in a simple and clear way
- Ownership mindset and focus on impact
- Strong collaboration across teams
Passionate in Everything We Do: Our people bring a contagious energy and a sense of urgency that is unmistakable. We create a vision and inspire others around that vision with full engagement and focus. We are all-in, and we love what we do.
Committed to Making a Difference: We are courageous, we deliver what we promise through hard work and resilience. We make a difference, through operating with discipline and doing what is needed. We are hands-on, and we aren’t afraid to get into the detail. We deliver results and we execute with excellence.
Always Innovating: Our people make the impossible possible; it’s a continuous state of mind. We are purpose-driven, curious and we challenge the status quo. We believe good ideas travel, we share and reapply. We take smart risks, and we are not afraid to fail. We believe innovation can be big or small.
Winning as a Team: We are determined to become number 1, and to do that we need to listen to one another, collaborate and work together. We play our part, fueled by a winning attitude and a fighting spirit. We celebrate our successes. We play to our strengths and our diversity to deliver even better outcomes, while developing and supporting one another. We believe that together we go further, and that nothing is impossible.
With Trust & Responsibility: Our people take responsibility for the people we protect. We are accountable and reliable. We role model operating with integrity. We trust and empower one another to do the right thing, always. We deliver on our promise through world-class expertise and meticulous know-how. And, we do this with humility while being honoured to play such an important role in society.
At Verisure, we are committed to fostering a diverse and inclusive workplace, recognising that diversity of thought and background only makes our teams stronger and more innovative. We reject all forms of discrimination and bias, and we believe in access to opportunities for everyone, regardless of gender, age, disability status, race, sexual orientation, or any other status.
