Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide.
We are currently looking for a Traffic Quality Manager.
Key responsibilities and your contribution:
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Monitor and analyze marketing traffic quality across all acquisition channels.
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Detect, investigate, and prevent fraudulent activities related to affiliate programs, paid traffic, bonus abuse, multi-accounting, incentivized traffic, and other marketing fraud schemes.
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Conduct regular reviews of affiliates, traffic sources, campaigns, and user segments to identify suspicious patterns and anomalies.
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Develop, maintain, and improve anti-fraud rules, segments, and monitoring processes for marketing traffic.
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Collaborate with Marketing, Product, Analytics and Payments teams on fraud prevention initiatives.
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Prepare analytical reports, dashboards, and presentations on traffic quality, fraud trends, and anti-fraud performance.
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Participate in incident investigations and provide recommendations on sanctions, traffic restrictions, and process improvements.
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Define requirements for automation of anti-fraud controls and support the implementation of new anti-fraud solutions.
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Monitor key marketing and anti-fraud KPIs and proactively identify emerging risks.
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Support onboarding and audits of new affiliates, traffic sources, and acquisition channels from an anti-fraud perspective.
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Participate in testing and validation of new fraud detection tools, integrations, and analytical solutions.
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Maintain documentation, procedures, and knowledge base related to marketing anti-fraud processes.
Your qualifications:
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Understanding of key fraud schemes in digital marketing and affiliate marketing.
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Experience analyzing marketing traffic quality and identifying anomalies at the level of campaigns, partners, sources, and individual users.
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Confident use of anti-fraud and analytical tools: SEON, Tableau, BI systems, and other internal services.
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Ability to work with large data sets, build samples, identify patterns, and prepare data-based conclusions.
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Experience participating in investigations of abuse related to marketing mechanics and affiliate programs.
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Ability to prepare requirements for anti-fraud automation and participate in testing new rules, segments, and suspicious activity triggers.
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Skills in preparing regular analytical reports, monitoring key traffic quality metrics, and evaluating the effectiveness of implemented anti-fraud measures.
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Understanding of affiliate marketing principles, CPA/CPL/CPS models, and key marketing metrics.
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Confident user of Microsoft Excel / Google Sheets.
➕ Nice to have:
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Experience with SQL, Tableau, Power BI, or other BI tools.
Benefits:
- Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy.
- Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access.
- Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions.
- Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus).
- Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events.
