Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Brand Activation Manager Centrum and Digestive is responsible for supporting the strategic development and leading the execution of brand plans for assigned Centrum and Digestive brands and products, ensuring strong in‑market activation and delivery of short‑ and long‑term business objectives.
This role contributes to the development and implementation of brand strategies, translating global and regional direction into effective local marketing plans and execution across all elements of the marketing mix. It ensures that brand communication, innovation, and activation initiatives are deployed effectively to drive consumption, market share, and financial KPIs.
The Brand Activation Manager manages the day‑to‑day execution of marketing plans within the allocated budget, including campaigns, product launches, and promotional activities, ensuring alignment with brand positioning and business priorities. This role monitors brand performance tracks key metrics and provides insights to optimize plans and improve results.
The role also acts as a key partner to senior brand leaders, working closely with cross‑functional teams (Sales, Finance, Supply, etc.) and key stakeholders at local, regional, and global levels, the role ensures flawless execution and consistency across touchpoints.
Support the development, adaptation, and refinement of brand strategy grounded in consumer, shopper, and customer insights, in line with category & OU guidelines.
Execute new product launches in market, ensuring alignment with timelines, positioning, and business priorities.
Preferred Qualifications:
Job Posting End Date
2026-06-30
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
