- Support brand positioning to support the implementation of the BU value proposition
- Help to develop strategies to ensure consistent customer experience
- Help with managing brand architecture in terms of nomenclature, book-values etc.
- Support to implement brand guidelines to ensure consistency in look and feel
- Analyzes brand health indicators
- Organizes market research and develops plans to address deviations in brand structure
- Support with development and implementation concrete action plans to mitigate deviations
- Supports global brand strategy and steers brand portfolio as well as trademark strategy
- Supports marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points
- Supports and leads branding guideline for digital strategy
- Implement systematic approaches and programs to identify and map Consumer Journey generating long-term innovation ideas with technical functions
- Degree in Economics or Management
- Very good knowledge of English, basic knowledge of Spanish
- Excellent computer skills: Excel, PowerPoint, Word
- Good analytical and creative skills
- Good interpersonal and communication skills and willingness to work in a team
- Internships, summer part-time work, as well as international experience would be an advantage.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
