ZIPPY is a global brand, present in over 60 countries with around 900 points of sale, offering a wide range of products (children's clothing, footwear, accessories, childcare items).
In our teams, every talent is valued, and every idea matters. We encourage daily innovation and foster close connections among everyone. Together, we create a collaborative and growth-oriented environment where everyone plays a vital role.
If you’re a dynamic individual looking to join a retail brand and want a place where you can celebrate childhood and inspire the future, Zippy is the perfect place for you.
To join the Zippy team in our Maia structure, we are looking for:
HEAD OF MARKETING & DIGITAL
Responsibilities:
- Define and lead the overall Marketing, Digital and E-commerce strategy, aligned with the brand positioning and business objectives;
- Ensure a consistent and relevant brand experience across all consumer touchpoints;
- Lead the annual marketing plan and commercial calendar, including campaigns, activations, launches and key commercial events;
- Drive online growth, profitability, conversion, customer acquisition and retention;
- Manage the digital trading calendar, optimizing product visibility, promotions, stock and online sell-through;
- Continuously improving the customer journey and digital shopping experience;
- Lead digital acquisition, performance marketing and CRM initiatives;
- Monitor business, marketing and customer KPIs, translating insights into actionable plans;
- Strengthen omnichannel integration and collaboration with Product, Merchandising, Sales Operations and other business areas;
- Identify market trends, technologies and opportunities for growth, innovation and differentiation;
- Manage the department’s budget, resources and external partners, ensuring investment efficiency;
- Lead and develop the team, promoting collaboration, innovation, accountability and a results-oriented culture.
Requirements:
- Bachelor’s degree in Marketing, Management, Communication or fields relevant to the position;
- Mandatory experience in managing a marketing or an ecommerce organization, particularly in fashion retail;
- Strong creativity and innovation, with maturity to work under an existing brand positioning
- Solid experience in brand marketing, from strategic thinking to brand execution
- Ability to manage trade marketing across multiple channels (retail, franchising, wholesale and online)
- Ability to manage partnerships and content assets, from creation to activation
- Strong communication and collaboration skills with internal and external stakeholders, from media to agencies or influencers;
- Digital savvy, with experience in use of AI for content, communication and internal processes
- Fluency in ecommerce: paid media, organic traffic enhancement, SEO, product merchandising, UX/UI, journey activation, customer journey
- Strong commercial and analytical focus, with experience managing and analyzing business P&L;
- Ability to productively and efficiently manage a 20-plus team and budget resources
- Strong leadership, team development and ability to work and contribute to a dynamic, inspiring and positive team environment.
Discover what we have for you:
- Happy You Program - a benefits and flexibility policy that includes additional vacation days, flexible work arrangement, and much more;
- 22 vacation days + additional days upon meeting absenteeism criteria;
- Meal allowance paid in cash or via meal card (you choose);
- Telecommunications plan (for employees with permanent contracts);
- Health and Life Insurance (for employees with permanent contracts);
- Newborn Kit (to celebrate the arrival of a new family member);
- Discounts on group brands (staff discount) – Zippy, MO, Salsa and Continente;
- Onboarding plan and access to a continuing education program;
- Free fruit and coffee daily at the office.
If this is the opportunity you’ve been looking for, send us your application and come grow with us at Zippy!
Apply here: https://career2.successfactors.eu/sfcareer/jobreqcareer?jobId=12804&company=fashiondiv
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At Zippy, we promote diversity and equal opportunities. All individuals will be valued regardless of their gender identity, sexual orientation, ethnicity, religion, age, and more.
ZIPPY | LET’S GROW TOGETHER
Benefícios:
- Cartão/Ticket refeição
- Estacionamento gratuito
- Horário flexível
- Telemóvel da empresa
- Trabalho remoto
Localização do trabalho: Trabalho remoto híbrido em Maia
